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So the copyright's expired. So I'm going to be republishing a great deal of these books and turning a lot of old Napoleon Hill things into audio books and simply brand-new things that people have not seen permanently (clickfunnels). And so, I'm thrilled just to have a whole brand and a service that is bringing a lot of these things back.

Which is begun, as you understand that's a channel, but it's not how you grow, I got to grow that business now. So yeah. I have actually always questioned that about Dan. I've followed Dan for a very long time and I've constantly believed, why is he refraining from doing book funnels with every one of these books? I guess he will be soon enough.

One is with their front ends we're bringing individuals in. Number two, when people churn out, they're the channel, we push individuals to. Since as quickly as you read the book and then you have the context, like, "Oh, now this makes sense, now I understand why I require this thing." Then they come back.

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Then also reconverting individuals who came and didn't understand the context and then they left. And it used to be, I had to do a webinar every time. Or I needed to train them or I had to do workshops, all these things. Now it's just check out the book, and they check out the book, and after that they have the aha.

That's what all of marketing and services is. We need to develop desire for the thing we're selling. Therefore books are one of the most effective, if not the most effective method to develop that desire. clients. And the individual who's going to read a book is a better consumer, hands down than any other type of customer.

They're more likely to send out, they're likely to stick. They progress individuals, I dislike saying that, since the majority of people in my life that I enjoy do not check out. You become a better person by reading. And so they progress consumers, much better long term things. And so if I can get individuals to check out a book, guy, it alters them as a human (business).

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And I make that money over the next 6 months, over 5 months or whatever, it requires to recover cost (co-founder). On the book funnels, I still break even right away, they go through the upsell down process so I break even instantly. And after that we introduce them to Click, Funnels.

Yeah. Well you just threw away some extraordinary numbers. So I want to just take a breath and I want to go through it. So, about half a million bucks a month is entering into your book funnels, Dot, Com Tricks, Specialist Secrets, Traffic Tricks. Now you have some others also, you have the Cook, Book and various other things.

Rather than going through them individually, which would take permanently give us the viewpoint of what the whole procedure looks like from the complimentary plus shipping to the very first bump upsell one, 2, et cetera. Talk me through the philosophy. Yeah. So the core thing is the book undoubtedly, is how do we offer the book? And the best method to sell the book is to offer it for totally free.

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It's simply cover shipping." I can push people to that. And it's just an easy outlet to get individuals to verses, go to Amazon and buy my book, as opposed to go get it for complimentary you just got to cover the shipping. It's such a good deal on the front end - process.

I have actually seen individuals who attempt to do it and they just have their book. If you look any of the sales page, it's a book, but it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long type sales that offering this book because we wish to increase the conversion as much as possible and increase the worth of the book.

That's the very first thing. Therefore many of mine are the book. And then it's what are the core principles in the book, we'll put together an audio program or video program. And after that, some worksheets and simply a 30-day obstacle that goes to the book and we created simply a lot of things to make the value of the book a lot more, right? Yeah (lives).

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And in the copy on, I believe some of them we have, "You can buy us on Amazon for 20 bucks," then have a photo of the Amazon listing, "however get it for free here." And after that we still the individuals who click on Amazon and just purchase an Amazon anyhow, due to the fact that some people just love buying Amazon.

Since I still want my books to rank on those platforms and sales coming through. facebook. Therefore, we do have those outlets there, however once again, the paid cash's all going to the book funnel. And then after some indications of the book, from there we have an order from Bump and recently we have actually been testing multiple order from Bumps, which is done truly well.

Then for each book I've done, I believe you understand this, however most people do not the way I do my books is I teach, I do an event live initially, teaching the principles to make sure that structurally makes sense in my head and my stories are not uninteresting and things like that.

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And so, the 2nd order from that, we said for $97, you get the workshop where I taught the things before we ever did it. Which one's getting a 20% take rate on $97 Bump. In between those 2, it dramatically increases a lot of times those two order from Bump will cover our advertising expense just by themselves, which is, which is remarkable.

And after that we take them to our upsell down sell series, we alter and tweak this a lot. Therefore I'll talk conceptually where we go with this, however I'm constantly attempting new things because, especially when we spend this much cash, we have to keep tweaking things to get the cart value to be high enough that we can cover advertisement costs a great deal of times at scale. traffic secrets.

Okay, they have the book now, they have the audio book, they have the core (way). They understand the core principles of the book. And one mistake people make a great deal of times, I continue to slip up more typically and I wish to confess is, I'm okay, they bought, let's say they bought Traffic Secrets.

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Yeah. Yeah. And so, if you try to sell a Traffic course on the next page, it resembles, "However I just purchased Traffic? I believe I already have traffic now." Therefore let's conceptually believe each time we offer something to someone, we just solved the issue for them. However then we produced a new problem.

It's really various with physic like E-commerce items, but info items, we simply solved that problem for them. By solving that issue what is the new problem that was produced? Right. In Dot, Com Tricks, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. And so Traffic is the next rational upsell (marketer). So, I'm usually attempting to sell something in between 197 and 297 in that first slot there. Therefore, Dot, Com Tricks is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, but where you sending out that Traffic, if you send it an Amazon listing you have problem, you in fact need funnels.

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And so, the next thing I can't remember right now, what we're testing, what it is, however it might be traffic. I can't keep in mind the top of my head. Anyway, that's the psychology, what's the next thing that they need. And then upsell second is the very same thing.

But in my mind, there's this stage, individuals go through a development phase and after they grow to a certain level and they transition to contribution, and contribution is sharing your presents and selling, and beginning a business (result). Therefore, it'll be some variation of that. It'll be the next thing.

And it's, crushing not because numbers aren't along with, as that one. However yeah, it's killing it. Well, it is eliminating. I just taught on, I indicate, I got the unnoticeable funnel things, which we talked about last time and you stated something, I think at the last inner circle meeting, or possibly you said it in the newsletter and you stated, I do not understand why, however no one ever test this.

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Well, congratulations. I imply, and I'm actually pleased that you did it too because, I 'd belonged to GKSC for, I don't understand, because the early 2000s, and I canceled my subscription, and it simply had actually lost so much, that it had in the past and you've brought it all back (sales funnel).

Can I share one concept that came from Kennedy's things that might help people? Okay. So this is for those who're watching the video version. If you're on the audio, simply imagine something truly cool. What's been cool is I've been going through Dan's archives? When I purchased the business, they gave a Google drive and it's like, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that said, faxes from Dan Kennedy. And I resembled, "What's this?" Due to the fact that if you do not understand Dan, Dan does not have an email account. To this day I'm partners with him now. And I have to fax him to send him anything (example).

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Rob Kosberg: Did you have to purchase a facsimile machine by the method? How do you even do? We attempted to, they do not offer fax. You can't physically purchase a fax machine any longer unless it's part of this substantial printer setup. And yeah, so we had e, Fax or I do not understand, something like that.

I found this folder and it was dated from 2012, 2019. And it was throughout that window, he would send a fax to his diamond members, individuals paying 300 dollars a month, he 'd send a fax every month to these people, or excuse me weekly. So every Friday he 'd send this fax and it was just one page fax with an idea from Dan, marketing idea or technique or psychology.

I would purchase it. Oh yeah. And it was a thing somebody said, and then, it died, it was a fax and it passed away. A lot of things, I want to extend Dan's tradition permanently and my own tradition and Napoleon Hill, all individuals that I enjoy and treasure. And so I went through that.

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And I do not need to write anything besides a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for 7 years, to his members. And this book resembles a phonebook (read book).

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russell brunson best books

1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.

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1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.

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